Ongoing neobank disruption, switch-happy Gen Zs, responsible spending pressures, and continued budget squeezes, are just some of the challenges set to define financial services marketing in 2026.
So how do you unlock greater return on investment?
A strategic study, tailored to you
We’ve combined 30 years of financial services experience, with data from thousands of consumers worldwide, to deliver strategic insights that will improve ROI for even the most accomplished marketing leaders.
PROVEN RESULTS
from our global banking and credit card brands:
+34%
in card use
+78%
engagement rate
+200%
in new accounts
Trusted by:
PERFORMANCE INSIGHTS
Interpreting your performance indicators in seconds, and measuring your growth potential against global market data, our tailored insights report will allow you to:
Identify gaps in your acquisition, retention, and engagement strategies..
Compare your performance against industry leaders.
Identify actionable ways to reduce Customer Acquisition Costs and boost loyalty
Get personalised insights that help you secure top-of-wallet status.
Financial services marketing has never been so complex.
Benchmark your performance and access tailored, actionable and strategic advice - unique to your current activity - compiled by our market-leading experts.